Ingenious Ales Co.

Ingenious Ales is my graphic design senior exhibition project. I wanted to showcase the importance of conceptual sketching in the creative process by giving a behind the scenes look into the work I did while creating and branding Ingenious Ales Co. As a designer the creative process is crucial to our work and understanding the necessity of sketching requires exploring how inspirations that come about through the sketching process emerge and evolve to final outcomes… and so that’s exactly what Ingenious Ales is set out to do - provide a creative work environment combined with a craft brewery that exposes the behind the scenes work that went into the Ingenious Ales brand and inspires those who come in to recognize and partake in the process.